Are you currently doing online video marketing? If this is not something you should do. Video marketing is all rave, and it can generate free traffic for you. Some people are intimidated by the idea of making videos and marketing online, but you don’t have to be afraid. At some point, you have to implement it in your marketing strategy.
By far the most popular video site for marketing is YouTube. But there are others, such as: MetaSafe, Vimeo, Dailymotion, and more. If you are not good at writing content for your website then it should be very easy for you. For some people, speaking is an easy way to communicate their thoughts – rather than writing them down. All you have to do is come in front of a camera and express your thoughts.
I want to go over some methods to do video marketing online. You watch commercials on TV all the time, and you should understand that this is no different than having an online video. Some people have become highly famous and incredibly wealthy from video marketing alone. In fact it is the basis of some people’s businesses. If you can get this one thing right, then you can provide yourself endless traffic for years to come. Here is the first way to do video marketing online:
1) Upload videos to popular video sites
Some people call them “video directories”, but I prefer to label them as video sites. These are similar sites like YouTube, Vimeo, Metacafe and Dailymotion. As I said, there are many more that can be highly effective for you. Also you will not have that much competition. And a lot of these sites have good rankings in search engines. Putting your content on these sites is up to you.
When uploading your video, make sure to have some way to get people back to your website. You can embed a display URL below your video, and / or your video can have your URL in the description field. Either way, make sure it is seen, because if someone likes your information then they want more. So give them a way to get more information from you simply and easily.
Creating videos is surprisingly easy. Nowadays people simply use the camera feature on their smart phones to make their videos. But if you want to do it professionally, then you want to invest in some real camera equipment. People who are making a lot of money, this is what they invest in. Some people have lighting, back drop, camcorders, microphones, and more. This may sound excessive, but his videos look great, and his viewers love it.
For you, you just want to start with a tripod and camcorder from Walmart. this is easy. All you need is a small camera that can capture your face (or your entire body if you wish), and then start speaking your piece. The camcorder I bought for myself cost only $ 100. It is cheaper, and they are cheaper nowadays with the popularity of the camera feature on smart phones. No matter what you choose, make sure that you make the video and get it on video sites. Simply uploading to these sites will bring back visual and traffic to your website. Here’s another tip for online video marketing:
2) Encourage viewers to like, share and subscribe
This step is important. To get free distribution of your videos automatically, people like, share and subscribe to your channel. When people like your video, it indicates that you have great content, and this is a great video. When people share your videos, you get free syndication and publicity. The more people are sharing your videos, the more views you get, the more people will subscribe to your channel, and the more traffic you get back to your website.
People are required to subscribe to your channel. Every time you post a new video, when they logon to the video site, they will see your new content, click on it and see what you have to say. This means more free publicity on your site, and more free traffic. With more subscribers, you will have a consistent amount of viewers to watch your videos. It is necessary.
If you are familiar with email marketing, I am sure you know that money is on the list. Similarly with video marketing, you will be able to consider your video consistently and in an estimated amount of time, with lots of subscribers. Here’s another tip for doing online video marketing:
3) Optimize your video for search engines
Now obviously the search engine cannot understand the words in your video, but they can read the title, description and tag you have given. In the title of your video, make sure you include your main keyword word in it – at the beginning. Also, mention it in the description of your video, and also in the tag section of the video. This is important for a few reasons.
As you already know with search engine optimization, people who type in a particular keyword likely see search results that contain the duration of that keyword. The same is the case with marketing on video sites. Ranking on Google is much easier to rank on video sites. And even though YouTube is owned by Google (and is considered the second largest search engine on the Internet), it is easy to get traffic to your content from this site. And the same is true for other online video sites.
Online video marketing is essential for your growth and profitability. This one traffic strategy can bring you endless traffic and profitability for years to come. So if you are not doing video marketing right now, it is time to do it – starting today. Most people do not know about it until it is too late. Do not be one of these people.